GameCo. Market Trend Analysis

As a data consultant for a new video game company, I conducted an exploratory analysis to uncover trends that could guide strategic game development and market positioning. Using Microsoft Excel, I analyzed historical video game sales data to address key business questions:
• Which game genres are most popular globally?
• Which publishers dominate specific markets and may pose competitive threats?
• How have game sales and genre popularity shifted over time?
• What regional differences exist in consumer preferences?

I applied grouping and summarizing techniques to structure the data, performed descriptive statistical analysis, and created compelling visualizations to highlight key trends. The final deliverable included a presentation deck with strategic recommendations for market entry and game genre focus based on regional demand and competitor dynamics.

Skills used: Data grouping, descriptive statistics, data visualization, stakeholder presentation
Tools: Microsoft Excel, Microsoft PowerPoint